How To Market Myself as a Private Tutor

How To Market Myself as a Private Tutor
Best Practices for Tutors
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How To Market Myself as a Private Tutor
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How To Market Myself as a Private Tutor
Let's face it!
While anyone can start teaching, it takes a certain skill, understanding, and experience to be an exceptional teacher who has a transformational impact on their students. In this section, we've curated Best Practices for tutors to help them impart a highly effective teaching experience to their students
Best Practices
How To Market Myself as a Private Tutor
If you’re a private tutor starting new in the tutoring business, finding your first first few students can be tricky. With a growing number of tutors in every city and rising number of options in online learning methods, getting a student to hire you as a private tutor requires a bit more effort on the tutor’s end to market themselves well
Based on the dozens of conversations and experiences we've had with private tutors about local marketing, we've put together 5 effective ways to make yourself stand out as a tutor in your area and grow your student base.
Gone are the days when people still go through advert classifieds in newspapers. However, getting your name in a featured article in your local newspaper can grasp the reader’s attention towards your tutoring business and increase demand for your services.
Does your tutoring services make you stand out from the crowd? Do you teach an unusual subject or use unconventional teaching methods? Do you have a unique qualification? If you can give your local newspaper a unique story angle, they may be keen to write an article about the launch of your tutoring business.
At times, online and paper advertisements may only get you so far. Moreover, face-to-face marketing may not be every tutor’s strong suit. Hence, leveraging local events to introduce your tutoring services can be a great way to get people to know about your services. Local educational events by schools, education fairs or even a networking event organized by your local community can be a great place to talk about your services and hand out business cards.
And don’t forget to encourage people at these events to pass on the word of your services to anyone they know could use it
Tutoring agencies are one of the most sure shot ways of gaining students for your tutoring business. These agencies take care of all your marketing and operational needs, allowing you to focus your best on teaching. Talentnook’s neighborhood tutoring model allows parents and students to discover local tutors in their area.
However since the tutors registered with these agencies are filtered based on their profiles, the bar is set high. As a tutor registered with a private tutoring agency, you need to make sure that the quality of your tutoring is consistently high and its visible as proven track record.
Nowadays, social media has become one of the biggest marketing platforms for any business. As a private tutor, you must embrace this platform and use it to your full advantage.
Choose 2-3 social media networking sites where you find your audience active and post about your services in social groups on these sites. Build your profile as a proactive tutor and post about your expertise, student stories, teaching methodologies. The more active you are on social media, the more engagements you’ll make.
Finally, take time to research your local private tutoring landscape. Observe who are the top tutors in your area and how they market their services. Once you know how your competitors market themselves, think on what they could be doing better and what aspects of their marketing can you emulate yourself. Identify any gaps in the marketplace you see that you can fill.
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If you’re a private tutor starting new in the tutoring business, finding your first first few students can be tricky. With a growing number of tutors in every city and rising number of options in online learning methods, getting a student to hire you as a private tutor requires a bit more effort on the tutor’s end to market themselves well
Based on the dozens of conversations and experiences we’ve had with private tutors about local marketing, we’ve put together 5 effective ways to make yourself stand out as a tutor in your area and grow your student base.

Leverage Local Press
Gone are the days when people still go through advert classifieds in newspapers. However, getting your name in a featured article in your local newspaper can grasp the reader’s attention towards your tutoring business and increase demand for your services.
Does your tutoring services make you stand out from the crowd? Do you teach an unusual subject or use unconventional teaching methods? Do you have a unique qualification? If you can give your local newspaper a unique story angle, they may be keen to write an article about the launch of your tutoring business.
Have a Presence at Local Events
At times, online and paper advertisements may only get you so far. Moreover, face-to-face marketing may not be every tutor’s strong suit. Hence, leveraging local events to introduce your tutoring services can be a great way to get people to know about your services. Local educational events by schools, education fairs or even a networking event organized by your local community can be a great place to talk about your services and hand out business cards.
And don’t forget to encourage people at these events to pass on the word of your services to anyone they know could use it
Register with a Private Tutoring Agency
Tutoring agencies are one of the most sure shot ways of gaining students for your tutoring business. These agencies take care of all your marketing and operational needs, allowing you to focus your best on teaching. Talentnook’s neighborhood tutoring model allows parents and students to discover local tutors in their area.
However since the tutors registered with these agencies are filtered based on their profiles, the bar is set high. As a tutor registered with a private tutoring agency, you need to make sure that the quality of your tutoring is consistently high and its visible as proven track record.
Be Social Media Savvy
Nowadays, social media has become one of the biggest marketing platforms for any business. As a private tutor, you must embrace this platform and use it to your full advantage.
Choose 2-3 social media networking sites where you find your audience active and post about your services in social groups on these sites. Build your profile as a proactive tutor and post about your expertise, student stories, teaching methodologies. The more active you are on social media, the more engagements you’ll make.
Identify Gaps in the market
Finally, take time to research your local private tutoring landscape. Observe who are the top tutors in your area and how they market their services. Once you know how your competitors market themselves, think on what they could be doing better and what aspects of their marketing can you emulate yourself. Identify any gaps in the marketplace you see that you can fill.